Reed Young

Last month was the opening of my collaboratvie exhibition with photographer Michael De Pasquale and writer Annalisa Merelli, The Seven Percent. An estimated 200 people showed up, and those who enjoyed it most were of Indian descent, so to us it was a big hit. We were so immersed in last-minute details and planning, however,…

When Amy Smilovic set out to find the face of Tibi’s Fall 2012 campaign, her criteria were clear: style with substance. Quentin Jones, a Cambridge philosophy graduate and UK-based artist and filmmaker, embodies both and brings the Tibi Fall collection to life. In her Primrose Hill studio, Quentin fuses art and fashion with a perspective…

This morning my friend Diane sent me a video that showcases a genius idea: virtual shopping. It probably sounds like something you’ve heard of before but I’m sure it’s safe to say that most of you haven’t. I’ll let the video speak for itself (below). That said, I’m currently in India working on a project…

(This is posted a day late, but I plan to put all my India posts both here and the official blog for our project.) 30 hours after a leaving New York and a short layover in Budapest, we finally arrived in New Delhi this morning. As usual we have few leads but high hopes. httpv://www.youtube.com/watch?v=3YgEvrlF9zg

In late March I had the chance to do an advertising campaign for Selle Royal, an Italian brand that makes bicycle seats. They are just one of the many clever companies using real stories to promote their product and I truly believe this is the direction that advertising is going. Real stories, real people. It…