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: Fuzzy Brownen, an artist from Oklahoma City, Oklahoma, attends 16 motorcycle rallies a year throughout the United States. He views Sturgis as a terrific marketing opportunity with nearly 500,000 potential customers. He’s been attending Sturgis for 15 years and says his trip -- nearly 1,000 miles each way – is always well worth it. “It’s better than riding a horse,” he said.